Chapter 5 Pg. 115

1. How did Abercrombie & Fitch’s branding strategy of the “All-American” look lead to class-action lawsuits?

2. Do you believe Abercrombie & Fitch managed their diversity crisis effectively?

3. Do you believe that Abercrombie & Fitch has made legitimate, systemic organizational changes in terms of diversity management?

4. Does the Abercrombie & Fitch Web site reflect the Company’s new approach to managing diversity?

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