Change and Change Management

Describe change management.

2.    What is the ultimate goal of change management?

3.    Pick an example of a company that has dealt successfully with change management. Here are some examples: (http://www.brighthubpm.com/change-management/55056-examples-of-change-management-plans-that-worked/)

4.    What did they do well? What could they have done better?

5.    How do they compare to their competitors?