Challenges

What are the challenges in implementing global alliances in competitively sensitive areas?

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Herdesky, H. (2011). International management: Managing across the borders and cultures. (7 ed., pp. 236-238). Upper Saddle River: The Pearson Education Company.

(Herdesky, 2011)