CGD218 Visual Literacy in Business

For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either you or your classmates identified in the discussion forum over the past week. Be sure to incorporate the feedback you received from your classmates and the instructor. 

Your outline should be at least two pages and include the following elements:  

• A description of your message and discussion of the desired results
• A description of the intended audience for your message. Be specific and include the appropriate demographic information for your target audience.
• A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use or the tone you want the type to achieve). Include an explanation for why the typography you chose is appropriate.
• An explanation of how you plan to utilize visuals to support your message. To provide support for your explanation, be sure to discuss one of the alternatives you considered before settling on your approach.
• Identify the platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, web application).
• An explanation for the platform or medium you selected.

Submit your two-page paper (not including title and reference pages). Your paper must be formatted according to APA style as outlined in the approved APA style guide, and must cite at least two scholarly sources in addition to the textbook.