CGD 318 Week 4 Quiz ~ ( Latest Syllabus - Updated Jan, 2015 - Perfect Tutorial - Scored 100% )

Question 1.About one-third of U.S. corporate profits are generated through:

•   international business.   
•   search engines.   
•   government agencies.   
•   referrals.   

Question 2.The U.S. government refers to its international information effort as ________, the attempt to enhance understanding of our culture and promote our foreign policy objectives.

•   public information.   
•   information agency.   
•   public diplomacy.   
•   international relations.

Question 3.The long-gone notion known as “caveat emptor” refers to: 

•   preemptive consumer protection.   
•   let the buyer beware.   
•   the customer is always right.   
•   free marketplace ideas.

Question 4.Which is NOT a Hofstede’s cultural dimension that addresses a cultural difference? 

•   power distance.   
•   individualism.   
•   uncertainty avoidance.   
•   hierarchy. 

Question 5.The pinnacle of corporate sponsorships is: 

•   the National Basketball Association.   
•   the Olympics.   
•   the telecommunications industry.   
•   the Super Bowl. 

Question 6.Public relations specialists often work primarily with what department regarding employee communications? 

•   human resources.   
•   legal.   
•   marketing.   
•   labor relations.

Question 7.Public relations professionals are best suited to explain the benefits of globalization, which must be communicated to three key groups EXCEPT: 

•   companies.   
•   nongovernmental organizations.   
•   international institutions.   
•   governments.   

Question 8.Hundreds of nongovernment organizations which depend on international  support for their programs and causes include all of the following EXCEPT:

•   Greenpeace   
•   Amnesty International.   
•   Doctors Without Borders.   
•   Christian Adoption Agency.

Question 9.Public relations plays a critical role in sports beyond promotion. Which of these areas is important to public relations in sports? 

•   advertising.   
•   sponsorship management.   
•   team management.   
•   limiting visibility of boorish athletes.

Question 10.A survey of consumers showed that 70 percent believe the number one criterion for good corporate citizenship is: 

•   keeping prices low.   
•   treating employees well.   
•   providing a tidy profit for investors.   
•   producing well-written and informative messages.