CGD 318 Week 2 Quiz ~ ( Latest Syllabus - Updated Jan, 2015 - Perfect Tutorial - Scored 100% )

Question 1.The protection of a creative work from unauthorized use is known as:

•   copyright.   
•   trademark.   
•   fair use.   
•   fair comment.   

Question 2.When everyone in the targeted audience has an equal chance of being selected for the survey, this is known as a: 

•   non-probability sample.   
•   benchmark survey.   
•   probability sample.   
•   quota sample.

Question 3.Formation of public opinion is usually triggered by: 

•   opinion polls.   
•   predispositions.   
•   events.   
•   mass media.   

Question 4.The most effective two-way communication is:

•   chat room/threaded discussions on the Web.   
•   small group discussions.   
•   two people talking to each other face-to-face.   
•   direct mail with return card.   

Question 5.Which of the following is NOT part of a program plan?

•   target audience.   
•   copies of news releases and newsletters.   
•   objectives.   
•   timetable and budget.   

Question 6.A budget usually is divided into two categories, which are: 

•   staff time and legislative windfalls.   
•   staff time and out-of-pocket expenses.   
•   debits and expenses.   
•   internal and external.   

Question 7.Which one of the following is a good example of a motivational objective? 

•   increase attendance at this year’s concert by 50 percent.   
•   increase public awareness of this year’s concert series.   
•   get more publicity about this year’s concert series.   
•   hold the concert in a larger auditorium.   

Question 8.Providing advice or tacitly supporting an illegal activity of a client or an employer is known as: 

•   defamation.   
•   sabotage.   
•   misappropriation of personality.   
•   conspiracy.   

Question 9.Cognitive dissonance basically refers to when: 

•   people distance themselves from hard facts.   
•   people fail to realize matters of common sense.   
•   people will not believe a message contrary to their predispositions.   
•   people will copy or mirror agents of sources.   

Question 10.Motivational objectives are more difficult to accomplish because:

• of difficulty in counting attendance figures.   
• of discerning whether public relations accounted for the desired results, rather than advertising and marketing.   
• they lack the clarity of informational objectives.   
• high competition for available dollars.