CGD 218 ASHFORD complete Course from week1 to week5

CGD 218 Week 1 Assignment Why is Visual Literacy Important

CGD 218 Week 1 Journal The Evolution of Media

CGD 218 Week 1 DQ 1 Using Visuals to Communicate

CGD 218 Week 2 Assignment Final Project - Step Two

CGD 218 Week 2 DQ 1 Typography in Business

CGD 218 Week 2 DQ 2 Bauhaus Manifesto

CGD 218 Week 3 Assignment Using Photographs from the Web

CGD 218 Week 3 Journal Visual Communication Today

CGD 218 Week 3 DQ 1 Photography and Composition

CGD 218 Week 3 DQ 2 Motion Pictures

CGD 218 Week 4 Assignment Final Project - Step Three

CGD 218 Week 4 DQ 1 Brand Identity

CGD 218 Week 4 DQ 2 Advertising

CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message

CGD 218 Week 5 Journal Packaging Visual Communication

CGD 218 Week 5 DQ 1 Social Media

CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business

CGD 218 Week 1 DQ 1

Using Visuals to Communicate Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.

CGD 218 Week 1 Journal

The Evolution of Media The Evolution of Media Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as ‘gatekeepers’ of information (P.21-22). Taking a look at one of the professions listed in this quote, or even your own profession, reflect on how the role of “gatekeeper” is being redefined, given these new technologies. What are the benefits and challenges associated with this change, both from a business perspective and a social perspective? Are there any ethical concerns associated with this shift? This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.

CGD 218 Week 2 Assignment Final Project

- Step Two Final Project- Step Two Last week, you discussed a possible message to communicate in your final project. For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either your classmates identified in the discussion forum, or you identified over the past week. Your outline should include the following elements: A description of your message, and the desired results A description of the intended audience for your message A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use, the tone you want the type to achieve, etc.) An explanation of how you plan to utilize visuals to support your message The platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, Web application, etc.) An explanation for why you selected the platform/medium you did

CGD 218 Week 3 Assignment

Using Photographs from the Web Using Photographs from the Web Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we? Watch the video Copyright Basics (http://youtu.be/Uiq42O6rhW4). Then, in a 2- to 3-page paper, examine the benefits and challenges associated with having so many visuals available to us today. Describe the possible ethical and legal implications of using these photos, and explain how these issues can be avoided.

CGD 218 Week 3 Journal

Visual Communication Today Visual Communication Today Visual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media? This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.

CGD 218 Week 4 Assignment Final Project

- Step Three Final Project- Step Three You should now have a strong outline for the message you plan to communicate in your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, screenshots, etc.), and add them to your existing project draft. Be sure to reference any visuals that you did not create. Then, 1-2 pages, explain why you selected the visuals you did, how they support your intended message, and what reaction or results you hope to gain from the use of these visuals.

CGD 218 Week 5 Assignment Final Project

Using Visuals to Communicate a Message Final Project: Using Visuals to Communicate a Message Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to choose one of these examples, or select one that is not listed. Examples of Business Communication How Each Example Might Look for Your Assignment Presentation on department achievements PowerPoint slides with visuals, and associated speech in the Speaker’s Notes section at the bottom. Print advertisement for your own business Word document or PDF version of an advertisement, complete with appropriate image(s), composition, typography, and company logo. Training materials on your job responsibilities Word document or PDF version of job instructions, using typography, composition, and relevant images to promote clarity. Company website Word document, PowerPoint, or PDF “mock-up” that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, and shapes representing where the buttons would be. Informational brochure for a corporate event Word document or PDF version of the brochure, containing appropriate visuals; typography; effective design, composition, and color scheme; as well as with relevant information on the event. Throughout each of the five weeks of this course, you will decide on a message to communicate, determine the most effective platform or medium for that message, and select the most appropriate visuals to support the message. Note that each visual should be referenced. Then, in week 5, you will finalize your communication piece and submit it along with a 3- to 5-page paper explaining the rationale behind your communication decisions.

CGD 218 Week 5 Journal

Packaging Visual Communication Packaging Visual Communication Over the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment. This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.