CB Discussion Board

In a 600 word report to your supervisor, explain the consumer decision-making process and what affects it. Answer the following questions in your report:

• What are the 3 specific levels/types of consumer decision making?
• What are the models of consumers in terms of an economic view, a passive view, a cognitive view, and an emotional view?
• What affects the consumer’s decision making?
• What example (from the textbook) describes a company/product that exhibits the consumer decision-making process?
• How would you apply consumer decision making towards your new beverage at the company?
• What 3 recommendations would you give to improve the marketing of the company's new beverage (based on how consumers make decisions)?