Catherine Owens only as discussed

A BUSINESS DEVELOPMENT PLAN FOR BUSINESS EXPANSION OF INTERLUDE TTDI INTERNATIONAL TAPAS BAR IN KLANG VALLEY, MALAYSIA.

The 4 factors to review and analyse are as below:-

i)   To expand the market awareness of the concept of International Tapas and to open more outlets as well as start catering services (Canapé concept)

ii)  To improve the effectiveness of the current operations in Interlude TTDI

iii) To improve the productivity of the employees before expansion

iv)  To improve the profits by expanding and bringing in more investors

Incorporating proposed factors, I'd suggest the following broadened groups of factors for review:

1.      Market (industry trend, growth and outlook, concepts, awareness, market segments, etc)

2.      Competitions 

3.      Operation (human capital, business process/supply chain)

4.      Finance (current financial performance, financing options, typical capex and opex requirements)

Please ensure that the factors elaborated in the business review are from the current company's and industry's perspective/practices. Any recommendations are to be presented and discussed only in chapter 6 of business plan. 

1.0       Introduction                (1000 words)

2.0       Business Review                     (3000 words)

3.0       Research Design                     (1000 words)

4.0       Data Analysis              (2000 words)

5.0       Business Model                       (1000 words)

6.0       Business Plan              (4000 words)

References must have 60 references in Harvard style referencing Only

1.0       Introduction (1000 words)

1.1       Industry and/or company background

1.2       Business opportunity/concept

1.3       Purpose and rationale

1.4       Terms of reference:

§  Research Questions

§  Research Objectives

§  Research Framework

2.0       Business Review (3000 words)

            Review and analysis of factors

2.1 Market (industry trend, growth and outlook, concepts, awareness, market segments, etc)

2.2   Competitions 

2.3 Operation (human capital, business process/supply chain)

2.4 Finance (current financial performance, financing options, typical capex and opex requirements)

Note: This review will be based on current companies and/or industry’scurrent situation and practices leading to the identification of gaps.

Recommendations/action plans are to be discussed only in Chapter 6 i.e. Business Plan

3.0       Research Design (1000 words)

3.1       Research Methods

3.2       Sample Unit (Target Respondents)

3.3       Sampling Method

3.4       Sample Size

3.5       Survey Location

3.6       Collection Method Online and onsite at the restaurant

3.7       Ethical Issues 

Questionnaire Design (Required in the form of Google forms)

A.   Introduction – purpose of study, seek cooperation and a sentence of assurance

B.   Consent (3 statements: extract first 3 statements from Consent Form)

C.   Profile (Age group, gender and income group)

D.   Subject Matter at least ten questions preferably in linear scale for excel tabulation of analysis later

4.0       Data Analysis (2000 words) Excel sheet is acceptable (Data tabulation with charts and percentage.

            4.1       Primary Data Analysis

4.2       Business Implications – interpret the findings and identify the gaps and strengths

5.0       Business Model (1000 words)

            5.1       Business Model Canvas

            5.2       Business Model Elements

6.0       Business Plan (3-Year Business Plan) (4000 words)

            6.1       Vision & Mission

            6.2       Objectives

            6.3       Marketing Plan

                        6.3.1 Segmentation, Targeting & Positioning

                        6.3.2 Marketing Mix (4Ps)

                        6.3.3 Strategic Growth (Ansoff Matrix)

            6.4       Organisational / Operational Plan

                        6.4.1 Organisational Structure

                        6.4.2    Human Capital Plan

                        6.4.3    Business Process / Value Chain (Porter’s Value Chain)

            6.5       Financial Plan

                        6.5.1    3-year Forecast Income Statement explain with Ratio Analysis to Justify

                        6.5.2    3-year Forecast Balance Sheet

                        6.5.3    Assumptions, Explanation and  Justification 

           6.6        Implementation Schedule - Gantt Chart

           6.7        Critical Success Factors (2 internal and 2 external factors)

            6.8       Risks Mitigation / Contingency Plan (4 risks – internal and external with the contingency plans)

Multiple links for info required on the place

http://eatdrinkkl.blogspot.my/2015/05/2015-menu-interlude-ttdi.html

http://www.bangsarbabe.com/2015/03/interlude-ttdi.html

http://www.interlude.my/

http://theyumlist.blogspot.my/2014/03/interlude-ttdi-kuala-lumpur-malaysia.html

https://www.zomato.com/kuala-lumpur/interlude-taman-tun-dr-ismail/menu

https://www.facebook.com/interludemalaysia/

http://fattyjason.blogspot.my/2015/04/food-interlude-taman-tun-dr-ismail-ttdi.html

http://www.thebgirlworld.com/2015/05/food-review-interlude-tapas-bar.html

http://www.hungrygowhere.my/kuala-lumpur/interlude/?gclid=Cj0KEQjwvve_BRDmg9Kt9ufO15EBEiQAKoc6qvmmf3wyLLXov5dnTEFE2oZzUKyqAN_PLGKmGE_a75IaAn-08P8HAQ

http://www.eatdrink.my/kl/listings/interlude-ttdi/?keyword=_inurl%3Alistings&gclid=Cj0KEQjwvve_BRDmg9Kt9ufO15EBEiQAKoc6quC6FNl6rji_MEqvPd1dpiGhXYz_mbZXyjN0WExlm5gaAot78P8HAQ

http://www.anfieldyee.com/2016/05/interlude-ttdi.html

http://theyumlist.net/en/2015/12/interlude-porky-perfection-happy-hours-ttdi.html

http://theyumlist.net/en/2016/01/rabindran-ramachandran-interlude-ttdi.html

http://followmetoeatla.blogspot.my/2015/04/Interlude-tapas-bar-restaurant-TTDI-western-international-food.html

http://www.notey.com/blogs/interlude-ttdi

https://www.tripadvisor.com.my/Restaurant_Review-g298570-d5859358-Reviews-Interlude-Kuala_Lumpur_Wilayah_Persekutuan.html

http://eddyrushfatboy.blogspot.my/2015/12/interlude-ttdi.html

https://www.facebook.com/events/374425112747124/permalink/376949482494687/

http://abigspark.blogspot.my/2015/05/launch-of-wednesday-salsa-at-interlude.html

http://www.shirley.my/2015/05/interlude-ttdi-kl.html

http://www.12fly.com.my/lifestyle/en/4-seasons-kl-fashion-interlude/

https://www.facebook.com/interludemalaysia/videos/1159403754069943/

https://www.facebook.com/interludemalaysia/?fref=nf

http://www.pictaram.com/user/interludettdi1/1653267225

Microsoft Word format with Times New Roman font type, size 12 and line spacing of 1.5.

•The Harvard Style of Referencing System is COMPULSORY.

•Indicate the sources of information and business review by including all the necessary citations and references adopting the Harvard Referencing System.

•Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the major project and have to refer. If found to have breached the regulation for the second time, you will be asked to leave the course.