Case Study report,The case study you will need to address is: Dilmah Ceylon Tea: Market Development in Australia

Word limit: Between 3000 +/- 300 words

Your task in this assessment is to analyse a case study in pairs that provides 

a critique of the issues in the case. It is important to write your case study in a flowing format, 

ensuring the topics raised in any questions at the end of case studies are answered, but 

importantly do not write the case study in a question:answer format.

minimum 8 references list,50% need to be journal or article

in text citation is needed.

Haward referencing.

Your task is to research the following:

For Problem/Issue Identification, you may at least relate to the marketing environment.

For Analysis: Relevant concepts should be:

1.  The Marketing Environment

- SWOT Analysis (Explanation & Diagram)

- Marketing environment (Internal & External)

2.  Whether the market could be segmented

a) If so, who the target market is

b) If not, explain why not

-STP’s (Segmentation, Targeting & Positioning)

3.  How you would manage the marketing mix for this product

-Marketing mix (4 P’s) (Eg: for Product relate to current & new)

 For Recommendation

-Future strategies the company should consider to sustain its market position in Australia