Case Study (This assignment must be done in the attached format. It also must be done 10/21/15 1pm cst)

Read this case on pages 510-511 of the text and answer these questions within your case analysis:

1. Describe L'Orela's integrated marketing strategy.  What are the strengths?  Weaknesses?
2. Describe the function and effectivenes of brand ambassadors.  What are some risks associated with choosing a brand ambassador?
3. Why is it important to have a story to tell when developing content marketing?