Case study about a boat manufacturer

Questions for Discussion

1.    Determine the optimal manufacturer’s selling price in the Norwegian market for all Birger sailboats for the coming year.

2.    Critically evaluate the techniques available to establish the price for the B-29 (Be sure to consider cannibalization).

3.    Determine the CIF prices, in the foreign currencies for the B-29 and B-33 to the importers in Denmark, Sweden, Poland, the UK, Germany, and Russia.

4.    Develop a production plan (how many of each type of boat) for Birger AS for the coming year. Support your plans by using relevant marketing metrics, e.g. sales, margins, company profits, etc.