Case Study 1: Revitalizing a Brand

1.    Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2.    Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3.    Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4.    Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5.    Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

•    Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•    Include a cover page Case Study 1: Revitalizing a Brand
Kimberly Gale
HSA 505 Health Care Marketing Tools and Techniques
Dr. Merle Point-Johnson
July 27, 2014
. The cover page and the reference page are not included in the required assignment page length.