case study 1

1. You Are a Health Care Marketing Manager

As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you are going to use the 4 Ps of marketing. Define the 4 Ps and describe how you are going to use each to promote your organization and build your patient base

The four Ps are as follows:

1. product

2. price

3. place

4. promotion

Written Assignments

All written assignments must include citations and references that conform to standards of formatting and documentation as found in acceptable college-level writing guides such as the Publication Manual of the American Psychological Association, sixth edition; the MLA Handbook for Writers of Research Papers, seventh edition; The Chicago Manual of Style, sixteenth edition; and UMUC's Online Guide to Writing and Research.

Your written assignment must reflect the following:

• be typed in 12-point Times New Roman or Arial font, double-spaced, with margins no wider

  than one inch

• 3-4 pages

• have footnotes or endnotes with correct citations

• have a bibliography formatted according to one of the style guides noted above