Case Studies

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For this assignment you are to read four case studies as they appear in your text. The case studies you will be reading are as follows:

  • Chapter 1, pg. 36: Are Electronic Medical Records a Cure for Health Care? (50 points)
  • Chapter 2, pg. 75: Should Companies Embrace Social Business? (45 points)
  • Chapter 3, pg. 99: Technology Helps Starbucks Find New Ways to Compete (35 points)
  • Chapter 4, pg. 151: Wasting Time: The New Digital Divide (20 points)
Management Information Systems: Managing the Digital Firm by Laudon, Laudon Peason 13 9781269197403 term 1304B 
 
Chapter 1
Case Study CASE STUDY QUESTIONS
1. Identify and describe the problem in this case. 
2. What management, organization, and technology fac-
tors are responsible for the difficulties in building elec-
tronic medical record systems? Explain your answer.
3. What is the business, political, and social impact of not 
digitizing medical records (for individual physicans, 
hospitals, insurers, patients, and the U.S. government)? 
4. What are the business and social benefits of  digitizing 
medical recordkeeping?
5. Are electronic medical record systems a good  solution 
to the problem of rising health care costs in the United 
States? Explain your answer.
 
 
 
Chapter2
 
1.  What types of transactions are handled by  baggage 
handling systems?
2.  What are the management, organization, and tech-
nology components of baggage handling systems?
3.  What is problem these baggage handling systems 
are trying to solve? Discuss the business impact  this problem.  Are todays's baggage handling systems a solution to this problem?  Explaine
4.  What kinds of management reports can be 
 generated from the data from these systems?
 
 
1. What management, organization, and technology 
issues had to be addressed when implementing 
Business Sufficiency, Business Sphere, and 
Decision Cockpits?
2. How did these decision-making tools change the 
way the company ran its business? How effective 
are they? Why?
3.  How are these systems related to P&G’s business 
strategy?
CASE STUDY QUESTIONS chapter 2
1. Identify the management, organization, and 
 technology factors responsible for slow adoption 
rates of internal corporate social networks.
2. Why have each of the companies described in this 
case been successful in implementing internal 
social networks? Explain your answer.
3. Should all companies implement internal 
 enterprise social networks? Why or why not?
 
 
 
Chapter 3
 
1. How is software adding value to automakers’ 
products?
2. How are the automakers benefiting from 
 software-enhanced cars? How are customers 
 benefiting?
3. What value chain activities are involved in 
enhancing cars with software?
4. How much of a competitive advantage is software 
providing for automakers? Explain your answer.
 
CASE STUDY QUESTIONS
1. Use the value chain and competitive forces 
 models to evaluate the impact of the Internet on 
book publishers and book retail stores such as 
B&N.
2. How are B&N and the book  publishers changing 
their business models to deal with the Internet 
and e-book technology?
3. Will B&N’s new strategy be successful? Explain 
your answer.
4. Is there anything else B&N and the book 
 publishers should be doing to stimulate more 
 business?
 
Chapter 4 Case Studies 
1. How does information technology affect socioeco-
nomic disparities? Explain your answer.
2. Why is access to technology insufficient to elimi-
nate the digital divide?
3. How serious a problem is the “new” digital divide? 
Explain your answer. 
4. Why is the digital divide problem an ethical 
dilemma?
 
CASE STUDY QUESTIONS
1. Perform an ethical analysis of Facebook. What is 
the ethical dilemma presented by this case?
2. What is the relationship of privacy to Facebook’s 
business model?
3. Describe the weaknesses of Facebook’s privacy 
policies and features. What management, 
 organization, and technology factors have 
 contributed to those weaknesss?
4. Will Facebook be able to have a successful 
 business model without invading privacy? Explain 
your answer. Are there any measures Facebook 
could take to make this possible?
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