CASE QUESTIONS • According to the case, what are some of the risks of following an observed consumer trend, like LOHAS? • Did Frito-Lay’s complex distribution network affect its marketing strategy? If so, how? If not, why not? • Is corporate culture an as

Please answer all questions 

Typed, 2 pages, single-spaced, 12-pt font, 1” margins

CASE QUESTIONS

1.  According to the case, what are some of the risks of following an observed consumer trend, like LOHAS?

2.  Did Frito-Lay’s complex distribution network affect its marketing strategy? If so, how? If not, why not?

3.  Is corporate culture an asset to the company? Why/why not?

4. Why should a company like Frito-Lay’s make such major moves toward sustainable and ethical sourcing? What are the benefits? What are the costs?

This assignment will be check for plagiarism