case 34

what you have to do the CASE 34 The Wm. Wrigley Jr. Company from the book which i sent to you 

please do the case i asked you and correct the number in excel file 

I recommend you use the following general format.

1. Introduction: (a) to the case (b) the problem or situation (c) the people involved (when applicable).  This should be a few paragraphs (as needed).
2. Analysis: Most cases will require both quantitative and qualitative analysis. You must show step by step, all formulas used, and all calculations performed.  If you like, some of the details can be moved to the appendix.  Spreadsheets should be uploaded as separate documents. It is not enough just to do the number crunching.  You must explain and interpret all your analysis.
3. Conclusions: Some cases require you to make recommendations.  You will have to justify them with the appropriate arguments and calculations.  You can also write here any additional things you recommend the company should do or look at. 

the work must be your original work and no resurces needed in the case. all what you do must be your orginal work. 

the case study must be 7 complete pages and the last questions should be answered in the pages 8