case

Assessment:

• Who do you think will win in the battle of the global wine industry? Why?
• Who are the major competitors in the global wine industry?  How have they faired over the battle for the global wine industry?
• What factors contribute to a competitor becoming the market leader? To what extent does being a first mover matter?
• Map the Competitive Life Cycle for wine producers in the present market. Characterize the competitive life cycle, paying special attention to the nature of competition within the industry over time.
• What are the major offensive and defensive strategies being used by the Chinese wine producers?
• What features and capabilities should Chinese wine producers incorporate into their next product line in your opinion? Is their decision to become global well timed, given the rules of engagement in the industry?

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Assignment:

a) Answer each of the assessment questions in about 100 words each.