Career Focus

In Career Focus: A Personal Job Search Guide, Martucci Lamarre (2006) suggests that if we want to realize our job dreams, we need to think about ourselves as products to be marketed, and in order to do this, we need to contextualize ourselves within the five Ps of marketing: product, price, place, presentation, and promotion 

• What exactly is your product and how is it different from (or better than) other similar products?
• Where will you sell your product?
• Who are the potential buyers of the product and how does that price compare to similar products being offered?
• How will you let others know about your product, and how will you develop its presentation to appropriate markets?