Carateristics of flyer

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Allan I do have a page and a have of a marketing research group project. my part is caracteristics of flyers.

Ziliani, C., & Ieva, M. (2015). Retail shopper marketing: the future of promotional flyers. International Journal Of Retail & Distribution Management, 43(6), 488-502. doi:10.1108/IJRDM-02-2014-0022

 

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