CAPSTONE PROJECT PART @

Now that you have had your project company/idea approved by your professor, it is time to write the second part of the project, which builds on Project Part 1.  Using the same company your chose for Project Part 1 (the company that is proposing an expansion opportuity overseas), conduct research on the proposed "overseas" country.

Specifically focus on the culture and cultural exchange of the country.

For the culture, review the web site http://geert-hofstede.com? or similar resources to compare the cultural differences between the US and the company in your project.  Identify the cultural differences and consider the cultural exchange. In addition, research and choose the est distribution method: Product/Market, Pricing, and Positioning.

Write a 1000 word, APA style paperl entitled "STRATEGIC AUDIT".  In the paper identify the following:

Cultural Differencs

Cultural Exchange

Distribution Methods

Product/Market

Pricing

Positioning

In the paper include a title sheet and 2 - references.  Part 1 has been attached as a reference page.