CAPSTONE CASE:"MAKE BIKES IN THE U.S., OR GO ABROAD TO CUT COSTS?"

Read a New York Times case by going to the follow URL:

http://www.nytimes.com/2010/06/03/business/smallbusiness/03sbiz.html?_r=0

"Make Bikes in the U.S., or Go Abroad to Cut Costs?"

Answer the following questions in a single Word document.

1. Create a mission statement for Super Sized Cycles. Identify the company's target market, the customer need, and the generic business-level strategy. (10 points)

2. Evaluate the two options that Ms. Denizot had. What are the pros and cons of each option? (10 points)

3. What was the ethical dilemma faced by Ms. Denizot? Why are business ethics important to the formulation of strategies? (10 points)

4. Could this product be introduced into Taiwan? Why or why not? (10 points)

5. Which critical functions would you recommend Ms. Denizot to keep domestic? Why? (10 points)