Can you do that in 2 hours

 Business Marketing Communication-Advertising & Sales Promotion

Advertising supports and supplements personal selling efforts. The share of the marketing budget devoted to advertising is smaller in business than it is in consumer goods marketing.  A well-integrated business-to-business marketing communications program, however, can help make the overall marketing strategy more efficient and effective. 

We will also discuss systems for converting a strategic vision into a concrete set of performance measures, the function & significance of marketing control in business market management, the value of dashboards, and the importance of execution to the success of business marketing strategy.