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cengage

MKT 307: Sales Management

 

 

 

Case Analysis

 

 

 

Directions: Read the case, “Yee Wo Plastic Piping Components Ltd,” on page 165.  Click on the link below to see the Cengage case study format to analyze questions 1-2.

 

 

 

http://college.cengage.com/business/resources/casestudies/students/overview.htm

 

 

 

Please note that the SWOT analysis should be included in this assignment.  This paper should be 4-5 pages in length and include at least one outside reference.

 

 

 

 

 

 

 

 

 

  1.  What can Johnny Tan do to revitalize his demoralized sales force?

 

 

 

 

 

  1. To persuade end-users to specify the company’s products when purchasing from

 

distributors.

 

    • 11 years ago
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