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How would you apply the four p’s to a service? Choose a service you use. What is the service? What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s marketing for that service.
|Table 1.4: Marketing mix: The "four p's"|
|Product: The combination of tangible goods, services, and beliefs offered at a specific price.||Price: The amount of money or other consideration a customer must exchange for the offering.|
|Place: The strategy by which a company gets the right goods in the right quantity to the right place.||Promotion: The advertising and selling activity a company undertakes to create demand for the offering.|
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