Can anyone help with this 5 paged assignment #3?

Market-Attractiveness and Competitive Position and Value Proposition

    Joy’s Creative Arts target children ages 5-11, families and teens age 11-19 in the USA and other countries. The market size will be 50-400 customers per year in the United States and other countries. Jones, Knotts and Udell (2011) suggested, “Market also attractiveness  focus on the product areas included societal impact, business risk, demand analysis, market acceptance, competitive capabilities, and experience and strategy. An independent, trained evaluator completed this portion of the assessment process. The independent evaluator was typically a current or former retail buyer or an experienced small firm owner with a retail background whose role was to assess the mass market potential of the product” (p.41).

    Children ages 5-11 can have 4-10 students per program, families in all ages can have 2-20 families (2-18 family members) per program and teens age 11-19 can have 4-20 students per program. The gender involved in this marketing plan includes females, such as girls and women and males including boys and men. Then, the household life cycle includes  singles, married couples with no children, married couples with children, working professionals, retired and senior citizens. Joy’s Creative Arts can work with customers with low income starting under $15,000-$24,999, medium income at $25,000-$74,999 and high income with $75,000 and over.     This company will work with any customers  employed at any occupation or unemployed circumstances. Customers can be current elementary, middle and high school students. They can also be undergraduate and graduate students or just graduated of any of these types of educational background.  Joy’s Creative Arts work with customers from African American, White, Native American, Asian American, Spanish American and other related races speaking English and non-English languages (ex: Spanish). Joy’s Creative Arts focuses on having dance studio locations in California, Georgia, North Carolina, Oregon and South Carolina. This situation also mean this company plans to offer dance programs in other dance studios, entertainment businesses, events, fitness centers and recreation centers. These locations must be good communities, busy areas with tons of people in the areas; areas do not offer dance programs and places consist not too many competitions. 

    Products like costumes came with different forms, colors, sizes and materials and made by professional legit companies. Prasad (2011) claim, “The five forces model has  used very effectively for defining market entry decisions. Producers' point of view, the most favorable matrix of force intensity is one in which all the elements are “low” is the one that is favorable for market entry” (p.132). Costumes include accessories, bags, dressed, hats, bikers, DVDs, pants, shirts, shorts, jackets, skirts, tickets, tops and unitards. These costumes come in different colors, but the jackets, hats and shirts have the business logo apply to these products. These items come in red, blue, green, yellow, brown, purple, orange, white, black and pink, but in different tones and mixed with other colors. 

    Costumes are design for children, families and teens in extra-small, small, medium, large and extra-large sizes in loose, semi-loose or tight fitting clothes. All costumes are an ordered by Joy’s Creative Arts, and they place orders of costumes by companies that do commercial clothing and sells clothing. These items apply to active wear, cotton, clothing, silk, satin; sequence, velvet and other related clothing materials. Accessories include scarves, necklaces, gloves, stockings and socks. Refreshments include cookies, hot-dogs, and sodas waters are freshly made and delivered to Joy’s Creative Arts. The products are given to customers for perform or helping out in events or other purposes. This company will be licensed to sell apparels and refreshments by the health departments. 

Position Statement: For children, families and teens that enjoy dancing, Joy’s Creative Arts is a performance company that offers family and recreational dance programs. Unlike Baltimore Dance Center, Encore Baton and Dance Studio and Nickelz Productions, Joy’s Creative Arts provides dance programs consist of affordable prices. This company also provide comprehensive program selections, special offers like 30% off discounts, free trials and package deals of dance programs). This company also offers free nutritional and safety guides, free technique classes and rehearsals, payment plan options like weekly, monthly and full term payments. 

    Then, Joy’s Creative Arts provides career opportunities, competitive and professional event training for students that wants to compete in competitions and professional events. Next, this company provides family programs, seven-day week customer services, and scholarships for high school and college students, private lessons and workshops. Finally, Joy’s Creative Arts offer all dance programs, products and related services in five locations and states like California, Georgia, North Carolina, Oregon and South Carolina. The reason is that professional trained staffs that have extensive year of dance training in competitive, performance and professional dancing. These staffs hold High School Diploma, Associates, Bachelors, Certifications, Masters, MBAs and P.H.D’s beside extensive years of dance training. 

    This staff also understands and has knowledge of how to operate a business professionally including treating everyone right provide jobs and offer services that meet their expectations than other companies. Other reasons are people can improve their self-esteem and health, improve their relationships with families and others and entertain the audience on what this company made of in performing dance. Customers are expected to accomplish any of these goals after complete the 12-28 week dance programs. 

    Value Proposition includes building relationships that make everyone have confident in their enjoys dancing. The five words from the words for “dance” are differentiate, anticipation, nudge, cost position and echo chamber. Walker Jr. and Mullins (2011) states, “Differentiation refers to the powerful theme in developing business strategies, as well in marketing. As Michael Porter points, "A company can outperform its rivals only if it can establish a difference that is can preserve. It must deliver in greater value to customers or create comparable value at a lower cost or both" (p.4). Differentiation explains why people buy. For example, people buy dance programs because they want to improve their health and wellness, find something to do during their business life and improve their relationships with other. Other reasons are to pursue dance careers and entertain the audience their talent in dancing. 

    It also includes offering customers free trial offers where they can try the classes for free for one-week, which will help whether or not they will purchase our dance programs. Customers can receive 30% of discounts on dance programs and related services can be discounted. These discounts are design for bringing someone, businesses, college students, families, groups, holiday seasons, “Like Us” on Facebook.com, military and senior citizens only. They can cancel anytime before dropping dance program deadlines, which is two weeks before rehearsals and receive full-refunds. Customers will receive free nutritional guide that guides them ways to eat and stay healthy by maintaining good eating habits plus exercising three to five times per week. The guide also will provide right foods and drinks to eat in order to maintain good health through dancing and life. The other guide is to help them to stay safe on their surroundings and safety tips.