Assessment 1:  Assignment (2300 words)

 

The group needs to do a consumer behavior audit and focus on decision process influences and factors, for a specific product or service, covering the following aspects: Market segmentation; Product Positioning; Pricing; Distribution and Promotion.

 

You do not have to cover internal/external and situational influences in this assignment as you are assessed on your understanding of these concepts in your individual assignment.

 

Marketing Criteria:

    Introduction

    Selection of the target Market

    Determination of product positioning

    Structuring the elements of Marketing Mix

-   Report format, referencing and presentation

                                      

 

 

 

 

 

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