BUSN318 Week 1

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Assignment Instructions

 

Required Text Longenecker, J.G., Petty, J.W., Palich, L.E, and Hoy, F. (2012). Small Business Management: Launching & Growing Entrepreneurial Ventures (16th Edition). Mason, Ohio: South-Western-Cengage

 

Review Chapter 1, in particular pages 20 - 23, explain how customer focus and innovation can be an unique and special strengths of small businesses.

Essay should be well written and adhere to APA (6th ed.) formatting with a minimum of 2  pages. Include sources, headers  and citations where appropriate as well as a cover page and reference list. 

 

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