BUSN - Case Study Starbucks Corporation

Assignment Question / Marking Scheme

Structure of the Integrated Case Study report

	Contents		Word count
	Executive Summary	A short summary of the entire work (background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings)	600 words
	Acknowledgements
Chapter 1	Introduction to the case study	Explain the background of the study, the statement of the problem, research questions and aims and objectives (Statement of the problem -Research aims and objectives -Structure of the rest of the report)	900 words 15 MARKS
2	Case brief: Description of the situation	Analyse the case and examine the problems and issues from the case (Is the situation describedandBackground of the study define the problem/issues to be addressed precisely and relevantly?)	900 words 15MARKS
3	Problem statement, plan of analysis	Students to explain the models/ theories /planning tools to be used to analyse the case. Statement of the problems in the case Relevant literature review-Identify resources/ techniques helpful for analyzing the case study. (the concepts, theories, models, research relevant to the case) Proposed plan of analysis Sources of data	1000 words 10MARKS
4	Analysis & Findings	Findings from the analysis (using the tools) An assessment of the current position: follows (derived from the concepts, theories, models referred and discussed in chapter3)	1,400 words 25MARKS
5	Proposed solution to problem	Solutions to the problem and issues. Recommendations and students to come out with a business plan. Integrated assessment of the analysis - generate ideas or alternative solutions Choose a “best fit” solution from the options Recommendations Decide on an action plan of Limitations of the study, scope for further research	1200 words 20MARKS
		Good clear writing, adequate appendices, reference list, Overall Presentation	15 MARKS
	Appendices	This section will contain all the documentation, data ,financial reports etc used in the case analysis
	Total		6000 words

Notes: References are expected in chapter 3-4 which have an academic content.

Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;

This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages

Learning Outcomes:

Upon successful completion of this module students will be able to:

Define the problem/issues to be addressed precisely
Identify resources/techniques helpful to opening up the case study
Enhance their critical assessment
Enhance their explicit knowledge through a critical review of the literatures
Generate ideas or alternative solutions
Choose a “best fit” solution from the options
Decide on an action plan
Outline how to implement it consider what might go wrong and how to monitor the success of the action plan

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BUSN - Starbucks Corporation Financial Analysis of Business Strategy Paper

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