BUSN - American Airline Marketing Report

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A paragraph or two on each topic in original work and site info in APA format.

Sections to cover:
Key environmental and external factors
Technological/Operations factors
Risk Analysis (legal, economic, social and market barriers
(Firm Analysis) Suppliers, Distribution and Resellers

Specific Actions to be taken for the 5Ps/marketing mix:
Pricing
Packaging
Advertising/Promotion/Public Relations/Sales Management
Sales/Distribution Channels
Product development/R&D
Internet, ecommerce and social media
Customer/Technical Service
Marketing Research
Financial warranties
Technology/Data Processing

Any other specific roles for non-marketing departments

    • 10 years ago
    BUSN - American Airline Marketing Report
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