BUSN 258 Customer Relations Week 6 DQ and Case Study Devry

BUSN 258 Customer Relations

 Week 6 Discussions and Case Study

Week 6 DQ 1: Dealing with Customer Expectations

Customer Expectations (Graded)

Can we increase the customer’s perception of value without actually adding value? How would you increase the perception of value without actually increasing value? Why would you do this? What are the pros and cons of perceptions?

Week 6 DQ 2: Dealing with Customer Expectations

Customer Loyalty (Graded)

Is there any truth to the concept of customer loyalty? Are you loyal to certain companies? What does a company do that captures your loyalty? What might a company do that would shake that loyalty?

Week 6 Assignments:

BUSN 258 Week 6 Case Study; LL Bean & AT&T