BUSN 115 Week 5 Introductions to Business and Technology

BUSN 115 Week 5 Discussions,Quiz and Assignment

Introductions to Business and Technology 

Week 5:

BUSN 115 Week 5 DQ 1 : Communication: In a Promotional Way, of Course (Graded)

What kinds of problems can emerge if a firm doesn’t communicate with environmentalists, the news media, and the local community? Why? Do you know of any firms that aren’t responsive to your community? If so, describe the firm and tell us why it isn’t responsive. What are the consequences if a firm chooses to ignore such stakeholder groups?

BUSN 115 Week 5 DQ 2 : Blogs, Podcasts, and Social Media: Oh My! (graded)

How have blogging, podcasting, and social media affected other media you use, like news sites, newspapers (either printed or online versions of the printed papers), or television? Do you think blogging is an influential word-of-mouth promotional tool? Why? Why not? Do you read newspapers now? If so, which ones? Why?

BUSN 115 Quiz Week 5:

(TCO 5) A whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers is

(TCO 9) Promotional methodology in which heavy advertising and sales promotion efforts are directed toward consumers so that they will request the products from retailers is called _____.

(TCO 8) Describes a type of distribution system.

BUSN 115 Week 5 Lemonade Stand Part 2 :

In part II of this assignment, we continue to outline various business aspects of our lemonade stand. As you continue to learn new concepts in this course, you have seen how a lemonade stand can help us understand and apply these concepts. In Part II of your lemonade stand we will incorporate concepts from previous weeks and apply these to your newly created company.

Scenario

In week 3, you created a lemonade stand that you opened in your local neighborhood, you created a name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new company. This week you will continue to develop your idea by writing an informal business report that will share your plans with a potential business investor. A report template is available in Doc Sharing to guide you through formatting of this assignment, however, the main prompts you should address in the report include:

• Branding strategy. In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14).
• Opportunities for new locations. Your stand in your neighborhood has been very successful and you are considering expanding operations. In doing so, you will need to outline some criteria for potential new locations (Chapter 15).
• Promotion plans. You have a $ 10,000 budget to promote your stand in the local community. Please outline two or three ways you could promote this business (please include costs involved in these promotions) (Chapter 16).
• Employee Training. You have hired several people to run your lemonade stand, as you simply are too involved in the strategic aspects of the business. As such, you have seen sales drop. What are some ways you can motivate your employees to improve sales?(Chapter 10)

BUSN 115 Week 5 Research Paper:

• Many people shy away from careers in selling, often because they think they are not outgoing enough or because salespeople are dishonest or pushy. In this weekly research paper, describe your most memorable experience with a salesperson that was positive and made you feel comfortable. Then in the next section, describe an experience with a salesperson that was unpleasant and made you feel uncomfortable. In comparing the two experiences, answer the following questions. In reflecting on the positive experience, what one thing about the experience made you feel good about it? Why? In reflecting on the unpleasant experience, what one thing about the experience made you feel uncomfortable about it? Why? Consider what you do for work on a day-to-day basis. Given what you do, do you consider yourself to be some form or fashion of a salesperson? Why? Why not?

• Include APA style in-text citations as well as a reference section.

• Research papers should be typed in Word. Use 1-inch margins with 12-point type and double spacing. Proper spelling, grammar, clarity, and APA style for a business report will be considered in addition to concepts as part of the final grade. Use subheadings to separate major sections or concepts. The final paper should be between 750 and 1,500 words and three pages in length. Submit your paper as an attachment in the Dropbox. Remember, your submitted paper must be your own work with appropriate citations for your resources. Please be sure to include in-text (parenthetical) citations in APA format and a list of references for all sources.

• An essay is a composition that is intended to be an analytical, interpretative, original response about the topics and examples in question. An appropriate response should fully answer all questions and develop the topic. It should be organized, have a purpose, and contain examples to support the purpose. There should be a clear introduction, body, and conclusion. Homework should be edited for grammar, spelling, typos, and correct punctuation. The writing style should demonstrate an understanding of the material assigned and integrate multiple points of view, using vocabulary reflective of the topics discussed in the course.

• Make sure you support your conclusions and decisions with sound research and analysis from at least two sources. Your textbook can be a source. Explanations of your options and choices are an important part of your demonstration of your mastery of this proposal. Consider your plan from the point of view of a persuasive business proposal.