business strategy essay

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You will write one major paper on a current topic that is relevant to the overall objectives/approach of our course.

 

Possible topics:

 

Analyse the business strategy of a company not covered by any of the group projects

 

Study the business strategies of a famous business person (eg. Warren Buffett, Richard Branson, Steve Jobs, Michael Dell, Bill Gates, Sheryl Sandberg, Indra Nooyi, etc.)

 

Analyse a business strategy that went very wrong

 

Analyse one that went very well

 

 

 

This assignment is designed to evaluate your ability to understand and apply our course content to a current trend.

 

Aim for 1200-1500 words.

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Maggie K
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