Business Research Question and Answer - Due in 2 hours

Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following example.

• Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery.

Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following example?

·         The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states.

Which hypothesis-testing procedure would you use in the following situations?

A researcher would like to know if there is a significant difference in clothing purchases between full-time working women, part-time working women, and women who are homemakers

A computer company has a brand loyalty rating of 6.8 on a 7 point scale. Is this company’s rating significantly different from the industry average of 6.4?  

       The manager of an office supply store wanted to determine which color folders she should discontinue based on low sales. The colors stocked were black, blue, red, green, and purple.