Business Research Methods DQs

1   Compare the advantages and disadvantages of the survey to those of observation. Under which circumstances could you make a case for using observation?

2   What ethical risks are involved in observation? In the use of unobtrusive measures?

 3   Based on present or past work experience, suggest problems that could be resolved by using observation-based data.

4   Distinguish between the following:

a   The relative value of communication and observation.

b   Nonverbal, linguistic, and extra linguistic analysis.

c   Factual and inferential observation.