Business Plan Project Due on Friday 12/4/15 By 11:30 PM EST

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Business Plan Project

 

8 Pages Detailed below.

Page 1- Company Name and Logo

 

Page 2- Table of Contents

 

Page 3- Executive Summary

 

A good executive summary touches on all the major issues that are explored in depth in your plan. Look at the outline and take your cues from there. Remember to be concise. Your goal should be to highlight the critical information that will make up the meat of your plan in order to best tell the story of your business and what you're trying to accomplish.

 

Goals:

 

Clearly and accurately reflect the substance of your overall strategy and plan. Clearly and accurately reflect the substance of your overall strategy and plan.

 

Compel the reader to want to read the specifics because of what she has read in your executive summary.

 

Page 4- Company Description

 

Your company description should begin with a short-and-sweet explanation of your business concept. Your approach will vary depending on whether or not your business is currently operating or still merely an idea.

 

  1. It is important in this section to convey what your company does, while
    softly selling your reader on the needs, purpose and goals of your
    venture.

  2. Give a brief description of how you plan to set up your company and how
    you plan to drive the sales of your company's products or services.

  3. When the reader is done with this section, he or she should be able to easily tell someone else what your company is all about.

     

    Page 5-  Products and Services

     

    What is your widget? What services are you offering that your customers won't be able to live without? In this section, you want to give a very clear description of what your product and/or services are and how you plan to make money from them. Do a little soft-selling here, and try to include actual photos or mock-up sketches of your product whenever possible. A great way to do this task is to imagine you are creating a short TV infomercial.

     

    Goal: Convey everything you need to sell the viewers on the features and benefits they'll gain from being your customers.

     

    Page 6- Market Competition

     

    Simply put, this section should include an overview of what market you are serving and who is currently serving the needs of your prospective customers. Who specifically are you targeting with your products 4nd services? Be sure to include any relevant demographic information. How old are the people you're trying to reach? Where do they live? "What do they do? What are their distinguishing characteristics? Paint a picture of who could realistically become your customers and who are they are buying from right now. The more detailed you can be, the more sophisticated you'll come across, proving you're someone who truly knows their audience.

    As for your competition, be sure to do your research so that you are knowledgeable about the market conditions. You may also want to include some clear points of differentiation here between you and your competitors), showing the unique attributes of what you have to offer as compared to the competition. Charts and graphs often work great in this section.

    Goals:

 

  1. Be clear and specific, and knowledgeable about your target market.

  2. Make sure that you give your competitors enough honest credit for the
    job they've done.

     

    Page 7- Marketing and Promotion

     

    In this section, your unique qualities and creativity can really shine. The most important question to answer here is how you are going to successfully make your potential customers aware of -- and hungry for ~ your products and/or services? What are the vehicles, skills and contacts that you are going to employ to drive clients to your door?

    .

    Offer your readers a sampling of whatever clever marketing and promotional programs you can come up with. You may have some more traditional plans, like putting on a local fundraiser or offering discounts through print publications, or you may be more ambitious and send out teams of rollerbladers to pass out samples during busy city events.

    Goal:

    1. Be creative.

    2. Remember that there are three different areas you can cover here: marketing, advertising and publicity. If you can come up with a plan using a combination of these elements, you should be ready for the big time in no time.

     

    Page 8- Financials

     

    Financials probably represent the most complicated part of any business plan. This isn't rocket science, but it certainly takes some patience and serious number-crunching. It is often said that-many investors go right to the financial section after they read the executive summary to see just what kind of numbers you're dealing with. Take the time to really make sure this section conveys what you want it to. And if you're not sure what your financial objectives should be, here are a few suggestions.

     

    Goals:

 

  1. Limit the startup capital needed, or at least maximize whatever
    investment you have to make.

  2. Generate revenue as quickly as possible.

  3. Break even and eventually achieve profitability within a reasonable
    amount of time and with a minimal amount of risk.

  4. Repay loans to investors on time.

  5. Provide a good return to your investors.

     

    As a rule of thumb, there are four key financial documents that convey the most critical financial information:

 

  1. Projected Income Statements

  2.  A Balance Sheet

  3. Break Even Analysis

  4. Cash Flow Analysis

     

    Be sure to also include notes to your financial documents so that the sources of your information and data are clear. So much of the information in financials is already speculative that it's always better to give some reasonable explanations for your numbers.

     

    Lastly, detailed projections should be created for a minimum of one year. However,    offering forecasts for your first two to three years is best. At the end, you might also want to add some comments on how much money you're looking for and               what form of investment you'd prefer—equity or debt financing. Any specific     plans to turn a profit or offer a return to investors should be noted here as well.

 

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