a business plan for liquid butter

Instructions:

·         Introduction (introduce your idea)

·         Market potential: is how much money all customers are likely to spend on the product or services

NOTE: see the other file I uploaded, so see what market potential is

·         Market share

·         Analysis of external environment (SWOT Analysis)

·         Presentation of the marketing mix including a detailed description of price strategy, promotions, product, etc

·         Timeline for promotional activities for year 1

o   For the Promotion strategy: I need to be more specific for example:

§  What radio station,

§  Which TV channel

§  How much will the cost?

·         Budget for the marketing plan with source(s).