BUsiness paper

Case study and strategic plan

Read: What’s Driving Porsche?: ( https://mitsloan.mit.edu/LearningEdge/CaseDocs/08-075-What's%20Driving%20Porsche.Henderson.pdf)

Read: History of Porsche AG – FundingUniverse (http://www.fundinguniverse.com/company-histories/porsche-ag-history/)

From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.

Your strategic plan must be future-oriented and must:

• Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
• Explain the current situation of the organization in the market (industry, market, and general environment analysis).
• Assess the financial performance and condition of the organization.
• Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
• Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.
• Describe your recommended organizational structure.
• Explain your plan to measure the success of your strategic plan.

Your paper must be 8-10 pages with references.