Business Marketing- Help Create a Marketing Plan

Business Marketing- Help Create a Marketing Plan

I will need help finding 6 resources that will help me create a marketing plan to launch a new product or re-launch a current product from one of the following topics;

1. Use of genuine Harley parts for repairs as opposed to less expensive after-market parts.
2. Flying on a full-service airline as opposed to a low-fare discount carrier.
3. Staying with Cable-based television instead of switching to satellite TV.