Business Management

This is my business management HW, it needs read a article first and answer two qustions, each question just need 100 words. I need u send me HW tomorrow morning( Oct 1, 10 am)

Here is the link for the article : http://www.wsj.com/articles/SB10001424052702303513404577352221465986612

Here are the questions: 

1. What’s the rationale (the logic, data, and/or confirming examples)?

3.  What’s the authority (the credentials and objectivity of the speaker/writer)?