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Part 4:  SWOT Analysis:  20% of your grade

GOAL:  As a group you will have to identify the impact of internal and external factors that affect company performance by providing 3 examples for each of the 4 elements below.  The examples should be realistic for a bicycle company in today’s competitive, economic, legal, technological, and socio-cultural environment.  For each example you will have to indicate whether it is an internal or an external factor and why.

                  *Strengths

                  *Weaknesses

                  *Opportunities

                  *Threats

       

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