Business Communication
onel.fThe AIDA model The checklist on page 315 (10th edition) A through D - is helpful.
Please write a 4-line persuasive message relating to a new product or service from your imaginary businesses (cellphone repair service)).
A - Get the reader's attention
I - Keep the reader's interest by explaining or expanding the 1st line
D - Whet their desire by telling them "what's in it for me?"
A - Motivate them to take action
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