Business Capstone 4

Marketing Assignment

This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment.

Part 1: Marketing Strategy

In three to four pages, address the following areas:

• Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
• Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.
• Include ongoing costs as well as one-time fees.

Part 2: Marketing Plan

In five to six pages, address the following areas:

• Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both.
• Discuss the benefits of market research.
• Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.