Business 1B

Write a two to three page paper, double spaced that addresses the following:

In an APA formatted (sixth edition) paper, please summarize the following article, which is an assigned reading in this unit (note: please cite and reference per APA standards).

Business and Brand Strategy: A Framework for Integration by Henrik Uggla and Daniel Filipsson (search in the Kaplan Online Library)

Reference:

Uggla, H., and Filipsson, D. (2009). Business and brand strategy: A framework for integration. ICFAI Journal of Business Strategy, 6(2), 27-42.