Business

4 Discussion 100 words each

Imagine the IT department of a medium-sized company has hired you. Your first task is to explain the value of social media as a marketing tool.

Write a letter to the IT department in which you discuss the key things the company should do to establish a strong positive social media presence.

Answer the following questions.

•What role do IT systems play in marketing? How can IT systems help support an organization's marketing efforts?

•What are the key elements of an organization's online reputation? How can they positively influence each one?

Individual: Research

Find a current article about target marketing and write a 1- to 2-page paper discussing its relevance to this week's team assignment.

Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy. (AACSB: Communication)

Describe the five types of customer markets. (AACSB: Communication

APA format requires a concluding paragraph which sums up the whole paper.                                                                

Format your paper consistent with APA guidelines.