Business

Write a 1,050- to 1,400-word paper in which you research two-three companies and do the following:

• Evaluate the internal and external environments of each company using an environmental scan.
• Analyze the competitive advantage of each company
• Evaluate the strategies each company uses to create value and gain competitive advantage.
• Examine the measurement guidelines each company uses to verify its strategic effectiveness.
• Evaluate the effectiveness of the measurement guidelines that each company uses.
• Please note you are doing an environmental scan in the signature assignment not describing how to do an environmental scan.

Part B

• Based on your environmental scan, draft a Business Model Canvas for each company you researched to determine what competitive advantages each company has and what strategies and business model each company is using.
• Submit your completed Business Model Canvases

Format your paper consistent with APA guidelines.