business

http://www.marketwatch.com/story/dont-become-the-next-kodak-2012-01-19

http://www.marketwatch.com/story/kodak-files-for-bankruptcy-2012-01-19

Use the links above to begin your research on Kodak and their past bankruptcy filing.  I would like you to also use at least two (2) other sources for your research paper (simply embed sources/citations into your paper).  Keep the Business Improvement Plan to 6-8 pages, double-spaced in 12-point font.  Please refer to your text chapter readings and answer these questions.

     1.  Discuss some of the failures of Kodak’s senior management team and name three key initiatives that they could have had in place to avoid a Chapter 11 filing.

     2.  Do Internet research about R&D and discuss the importance of this critical business unit to consumer product companies. Ex.>R&D to stay competitive

     3.  Discuss your thoughts on how you think Kodak lost its competitive advantage.  What are your (3) recommendations as the company comes out of Chapter 11 and moves forward?  Include a mini media campaign that incorporates Social Media to help market Kodak through the new year (2016-17’).