BUSI 522 Organizational Theory and Practice

Case Analysis I: Aquarius Advertising Agency

Instructions       

·         Read the case for analysis:  Aquarius Advertising Agency on Page 138-140 in your text.

·         After reading the case study answer the following questions:

o      Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size and technology of Aquarius?

o      Design a new organization structure that takes into consideration the contextual variables in the case and the information flows.

o      Would a matrix structure be feasible for Aquarius? Why