BUS620 Managerial Marketing Week 5 Assignment Marketing in a Global Economy

Ashford 6: - Week 5 - Assignment

Marketing in a Global Economy

Read the article: "Airbnb and the Unstoppable Rise of the Share Economy".

A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

In a three- to four-page paper (not including the title and reference pages):

• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.

You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. Your paper must also be formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.