BUS620 Managerial Marketing Week 4 Assignment Ad Campaign

Ashford 5: - Week 4 - Assignment

Ad Campaign

Read this week's required article: "How Companies Can Get Smart About Raising Prices". Retrieved from the Ashford University Library.

In a three- to four-page paper (not including the title and reference pages):

• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.